This is brilliant marketing by the coffee company. First Starbucks convinced people it was worth it to pay $5 for a cup of coffee or a latte when it was a dollar or two everywhere else. Now Tassimo and Kurig convince people that they will have money by buying these single serving coffees that are ONLY a dollar a cup compared to $5 at starbucks. Brilliant marketing. And not only that once you have a machine you will probably increase your consumption because it is so convenient and coffee is addictive. And you will still go for the occasional starbucks (everyday) at work for the social aspect of it. So really your coffee expenses overall if carefully tracked will probably increase with the purchase of this machine when it is sold as a money saving product.
They have taken something that was pennys a glass and turned into dollars. Not to mention you are locked into a format for your coffee so Tassimo makes money on every cup through licensing fees. Meaning like printers they can sell the machines at or below cost and make money on ink. I'm impressed purely from a marketing stand point.
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