Before the Keurig I would stop for a coffee on the way to work. Now I just make a single cup in the morning before I go. Cheaper and faster than stopping for coffee every morning.
And I'm not a morning person; I've probably made a pot of coffee 10 or 12 times in the past decade. I just can't force myself to get up early enough to make a pot. And even if I did, most of that pot would go to waste.
So while a Keurig is definitely more expensive than making a pot using grounds, if you are only going to make a single cup then I think cost is probably similar and the convenience is the deciding factor.
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