Quote:
Originally Posted by freedogger
YES!
http://improveverywhere.com/2008/04/07/best-game-ever/
And this is exactly why it was lame. Not at all original. Improv everywhere did it for kids, to inspire and also for the pure fun and joy of it. Budweiser's marketing hacks took something that was genuine and from the heart and cheapened it for profit.
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Advertisers exploiting popular culture so as to promote their wares?!
Is it lame that they rip off the original ideas of others? Yes.
Is it worth getting upset about? No.
Budweiser is going to spend the cash and shove their "we love hockey now!" agenda in our faces whether we like it or not. But I prefer seeing something like this where others benefit from it (the players looked like they were having fun) than see another commercial where they wax poetically about all the "hard work & love" that goes into their p*** water.