Quote:
Originally Posted by Two Fivenagame
Budweiser. A big american brewery trying to increase it's market share in Canada likely paid a boatload of cash to a marketing firm to come up with a strategy. The firm's response...
Canadians like hockey. Let's make Budweiser a hockey-beer.
$$$
Are we that simple?
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Why does that make us simple? You could pull the same stunt in the US with Football, Europe with Futbol, China with Badminton, India with Cricket, or Forrest lawn with WWF....not sure why regional sports preferences are a disparaging surprise to you. Linking a product + a target demographic's interest is basic advertising.
I liked the commercial and wish more of them are actually enjoyable to watch.