Quote:
Originally Posted by Two Fivenagame
Budweiser. A big american brewery trying to increase it's market share in Canada likely paid a boatload of cash to a marketing firm to come up with a strategy. The firm's response...
Canadians like hockey. Let's make Budweiser a hockey-beer.
$$$
Are we that simple?
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This doesn't make sense. Are we that simple? No, but they had to pick something, and they picked the most popular thing in Canada.
When they do football commercials in the States, do Americans respond by saying "Are we that simple?". No, they just know that football is really popular in their country and makes for a good commercial for beer company, considering the demographic that drinks beer. It has nothing to do with being simple.