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OldDutch · 01-31-2012, 03:24 PM

Even though it has been a slow decline for almost 4 years, and things getting much worse in the last 6 months, I think RIM has been caught off guard.

I really think the whole organization lives in a bubble, where they still think they are a force in the consumer mobile world. You can see it in the new CEO (Thorsten Heins, who's name is as ridiculous as this ad campaign, but I digress) he really believes they just have a image problem, not a product problem. You can see it in how he talks to the media.

So Thorsten probably walked over to the marketing department, and told them to come up with something that will help fix the perception problem that Blackberry is uncool. Problem is, when has Blackberry ever been great at marketing? They have always been about as good as Telus, who stole their branding 12 years ago from ClearNet, and has yet to change it (Almost out of animals and classic hits guys).

So this is what you get, when a company didn't have to market properly for 10 years, now suddenly has to do something. You get garbage like this, which probably would have gone unnoticed a few years ago. You see, they always have been doing it, but now people have to be convinced to buy their products, and with that, their marketing incompetence is being exposed.

01-31-2012, 03:24 PM	#68
OldDutch #1 Goaltender Join Date: Oct 2009 Location: North of the River, South of the Bluff Exp:	Even though it has been a slow decline for almost 4 years, and things getting much worse in the last 6 months, I think RIM has been caught off guard. I really think the whole organization lives in a bubble, where they still think they are a force in the consumer mobile world. You can see it in the new CEO (Thorsten Heins, who's name is as ridiculous as this ad campaign, but I digress) he really believes they just have a image problem, not a product problem. You can see it in how he talks to the media. So Thorsten probably walked over to the marketing department, and told them to come up with something that will help fix the perception problem that Blackberry is uncool. Problem is, when has Blackberry ever been great at marketing? They have always been about as good as Telus, who stole their branding 12 years ago from ClearNet, and has yet to change it (Almost out of animals and classic hits guys). So this is what you get, when a company didn't have to market properly for 10 years, now suddenly has to do something. You get garbage like this, which probably would have gone unnoticed a few years ago. You see, they always have been doing it, but now people have to be convinced to buy their products, and with that, their marketing incompetence is being exposed.