I think RIM is totally screwed. Their new marketing campaign this year is "Be Bold".
Their horrendously pathetic marketing team came up with this. This is even more embarrassing than the NHL superheroes.
The purileness of this disgusts me. How can they expect to be taken seriously? What idiot actually came up with this marketing? It's so pathetic, it's hard to believe that it's real.
RIM, take a cue from IBM. Lose your competitive advantage in your core consumer products business? Retool, get out, and focus on your business image. Who is this kind of garbage trying to sell to?