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Flames0910 · 01-19-2012, 06:01 PM

I read another good analysis somewhere (sorry, lost the link!) about why the textbook publishers would agree to a $15 deal.

Right now the market for textbooks is based on University courses. i.e. students in accounting 317 buy the accounting textbooks. By lowering the price to 14.99 and adding interactive elements, they might be able to expand the market for textbooks from 30 broke kids in a class to anybody with an interest in the subject.

I know I would buy a few marketing textbooks at $15...

01-19-2012, 06:01 PM	#7
Flames0910 First Line Centre Join Date: Aug 2006 Location: Calgary Exp:	I read another good analysis somewhere (sorry, lost the link!) about why the textbook publishers would agree to a $15 deal. Right now the market for textbooks is based on University courses. i.e. students in accounting 317 buy the accounting textbooks. By lowering the price to 14.99 and adding interactive elements, they might be able to expand the market for textbooks from 30 broke kids in a class to anybody with an interest in the subject. I know I would buy a few marketing textbooks at $15...