Quote:
Originally Posted by troutman
The placebo effect should not work if you know the treatment is ineffective. You did it yourself.
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Not necessarily true Trout, my undergrad was in psychology and there has been a lot of research into the placebo effect that has found that a placebo can be effective even when the subject is aware there is no real 'medicine'.
Here is a relatively recent article discussing this, but this research has been ongoing for a long time.
http://articles.latimes.com/2010/dec...ffect-20101223
It doesn't change my opinion about this kind of marketing because they're still lying to people about where some effect may be coming from.