don't grovel. Negotiate.
In all honesty, you're answer tells me that you have no strategy and probably aren't sure how to strategize.
What is your leverage? Are you able to walk to a competitor? Do you want to? Do you want to negotiate about money? Or benefits? Parking? Support? What does your boss need to go to bat for you with his superiors/shareholders/directors? What objective indicators can you point to about your performance? What reasearch have you done to determine what other top performing individuals in the marketplace earn compared to you? When would be the best time to speak to your boss to maximize your leverage? When would be a bad time to speak to your boss? Is there an HR person you have to go through? what is the policy at your business on getting raises?
This isn't about walking into someone's office and saying, "I'd like a raise", it's about identifying specific outcomes and figuring out the best way to achieve them.
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"OOOOOOHHHHHHH those Russians" - Boney M
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