There is so much more a show can do with the "space cowboy" theme but they would be banking on the Firefly name to draw an immediate audience (that has pined for it for 10 years) more than anything. Even a reboot with just the Firefly name would probably have a similar effect.
While the original was a very ensemble show, I could see Nathan Fillion being the only one to return, many years having gone by and with a new cast and new ship and it would still draw that audience. Some pretty ladies wouldn't hurt.
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