And add to this the new copyright law the PC's are sending our way. If you circumvent the DRM just to keep playing or to access it on more modern devices, look to being eligible for fines or worse.
I try to only purchase content that I can truly own. If it is music, I want an MP3 I can play anywhere. E book- better be a PDF and so on. Sure it is great if the cloud has a copy that I can see use from any machine, but I usually want a copy. If it is charged at a rental rate, then fine by me, the cloud can keep it.
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