I am seeing this story everywhere:
http://www.msnbc.msn.com/id/45398235.../#.Ts12lfIr22s
Was this business owner this stupid? Sorry to be rude, but what did she think was going to happen? 75% off???
Poor planning. Does Groupon have a limit at all? She was giving 75% off. I wouldn;t be surprised with that many purchases. I see deals in EDM where over 3000 packs of 1 dozen are sold at 50%.
I don't know how well this works. To me a lot of people are probably bargain hunters and not repeat customers in the end. It still drives traffic though.
You are basically paying for marketing because what you get in the end would be peanuts.
The exposure just from this story is probably worth it now. I read she wanted to do a National deal, but groupon didn't recommend it. It gets frustrating when you see blaming their mistakes on others.
Groupon is almost business rape imo. They don't care about their main client (The business owner). They win and the customer wins.
EDIT - Yes she does admit her mistake. It's the blaming other people that is wrong.