If my memory is correct I think I have bought 9 new vehicles in my life so far and the last 8 I have looked at the MRSP sticker,took 15% off and told them this is what I'll pay today...everytime I ended up with at least 10% off. As far as I'm concerned dealships don't really care about what they make on the sale of a new car as they make the real money on the service.
Just bought a new one last month, got the full 15% off I asked for on a 2011 and free winter tires to boot...which I sold for $800.00
