Dealer's don't really make that much on a car, so when you see a sticker price (this is for new cars, used cars is a different story), so if you see $25k their cost is probably like $22k or something; this has already been mentioned in the thread. Like zarrell said though, a lot of the times they have to meet sales quotes so they'll let a car go for basically no profit.
The best advise has already been said, but i'll reiterate: "walk away". Always be prepared to walk, they'll be the ones phoning you in the end.
Also, try and get extras thrown in, they're virtually free to manufacture and $10,000 worth of upgrades usually means "true" value is like a grand if that.
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