Quote:
Originally Posted by flameswin
Yeah, but I see this as different. He's not asking professionals to use their expertise, he's asking a bunch of hockey fans to sit behind a computer and have some fun thinking up witty sign ideas, and if one of us comes up with a great one, we get an extra $50 in our pocket.
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It's not just fun, it's his business. He's probably already spent hundreds or thousands of dollars on this advertising. Cheaping out on the actual message is going to cost him much more than just 50 bucks. It will waste his time and the money that went into purchasing the advertising space.
The message has to resonate and hold true. On my way to work, I keep seeing this bus bench of some dude advertising his real estate services... basically some pimple-faced teen with the generic tag-line of "a name you can trust". Right, you're fresh out of high school and I'm supposed to trust your vast experience. Probably paid $50 bucks for that too.