St. James' Park' name is officially up for grabs.
Quote:
Newcastle United have controversially announced their ground will be known as the Sports Direct Arena with immediate effect, using owner Mike Ashley's high street brand.
"Naming the stadium the Sports Direct Arena helps up to showcase the opportunity to interested parties. We are now actively seeking a long-term sponsor wishing to acquire full naming rights for the stadium.
"Our shirt sponsorship deal with Northern Rock will also expire at the end of this season, which presents would-be sponsors with the opportunity to acquire both the naming rights and shirt sponsorship deals.''
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http://soccernet.espn.go.com/news/st...-arena?cc=5901
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