[troutman]

National Basketball Association Nielsen ratings

http://en.wikipedia.org/wiki/Nationa...ielsen_ratings

Despite the problems in the early-to-mid-2000s, the NBA's regular season ratings average was (and is) on par with Major League Baseball's, and ratings for the finals continue to outdraw competing events that occur during the same month, golf's U.S. Open and the Stanley Cup Finals.

Since 2007, NBA ratings have steadily risen, thanks to the resurgence of nationally recognized NBA teams, their star power, and their annual presence in the NBA Finals. The 2010 Finals, Game 7, had the best rating for a basketball game in the modern NBA on ABC era, and the 2011 Finals held steady in the ratings department as well. Both series drew over a 10 rating, beating the World Series in consecutive years for the first time ever.

However despite the declining TV ratings in the early 2000's and moderate ratings after, NBA's television audience is often younger, and thus very attractive to advertisers