neither, both are different learning institutions. For some reason, unknown to me, college has a bed rep in Canada (in the USA it seems to me that the terms college and univeristy are interchangable).
One awards degrees, the other diplomas. College seems to be more technical hands on stuff, whereas university is more theory (unless you go into a professional school).
I'm doing the university route, and to me (and me personally) it's easier than college. I like theory, I like papers, and I like understanding how society functions (I'm ni social sciences) however tha'ts not for everyone. I waited on a prof at one of the college's here in Halifax, he mentioned that he was a prof at the NSCC and what he taught (I forget what) and I just said to him "OH God, I could NEVER do that!" he laughed asked where I went and I just responded "Dal" not mentioning that I'm a grad student
I guess in short, they aren't the same, but it depends on the person which is harder. More and more univerisites are taking colleges under their wing. Look at UNBC, and UCCB that model a dual university/college, and alot of professional schools that used to be colleges are now considered university (law, education for example).
No shame in college, just a different learning model that's all.