Poor taste for sure and probably piss off some veterans, but lets be honest why would the Roadhouse care about what anyone over the age of 22 cares?
And Ozy just because it doesn't suit your tastes doesn't necessarily mean it's a crappy poorly run establishment. If the operation/marketing sucked wouldn't have changed management/ownership every year like pretty much every other bar in Calgary.
The potential backlash here is much higher for AMP then for the Roadhouse.
I say this as a person who lives 4 blocks away yet still hasn't been to the Roadhouse since a stampede pub crawl a few years ago. Just because you don't like the way it's run/marketed doesn't mean it's bad at it