...and they are starting with their classic, the 1965 Mustang.
http://autos.yahoo.com/news/ford-rei...5-mustang.html
You get this for $15,000 (US):
What you do with it is up to you.
While it's not something I would do personally, I know several folks who would really be into this. A couple would restore it quite faithfully, and some would take it in some crazy directions. This seems to be a good idea, to me, on Ford's part. Certainly an interesting marketing direction. I'm curious to see how this plays out.