I have a very low standard for what I expect from big business. I see them like brute beasts that are needed in our capitalist society. We don't expect an animal to do what is right. We expect it to behave according to its instincts and we manipulate that behaviour in order to make them useful to society.
The instinct of any successful business is to make money. Government uses environmental regulations, labour regulations, business regulations, ect. to reign in business. The trick for government is to balance those considerations while maximizing business' benefits to society which include jobs, tax revenue, innovation, services, ect.
In my mind a company's only moral responsibility is to follow the letter of the law. It is the government's job to manipulate business for good. Having said that, I do acknowledge companies often go beyond the law in exercising moral conscience. I just don't think we should expect it.
If you don't like the behaviour of business the blame should fall squarely on the government. They are our elected zoo keepers.
http://www.foxnews.com/politics/2011...-technicality/