Looks to be a direct hit to the big Carribean tourist areas in the Yucatan.
http://www.wunderground.com/tropical.../at201118.html
The storm is expected to be a category 3 storm at landfall.
http://www.washingtonpost.com/world/...xHM_story.html
They just rebuilt the Cancun beaches last year from Hurricane Wilma in 2006