Calgarypuck Forums - The Unofficial Calgary Flames Fan Community - View Single Post - President of Shaw: Consumers prefer bundled TV packages

ken0042 · 10-23-2011, 11:51 AM

For me- the problem isn't the bundling vs not bundling. I understand that the $10 I pay for HD doesn't cover the subscription to those channels that Shaw has to pay. What I don't get is why TV stations make Shaw et al pay them to show their channels?

Instead of charging Shaw based on how many people have the channel, make the channel free. Then Shaw can setup a tiered system that makes it inexpensive to have every channel. Now that most people have every channel, you will have more people watching any given show, and the stations can charge more for advertizing.

10-23-2011, 11:51 AM	#47
ken0042 Playboy Mansion Poolboy Join Date: Apr 2004 Location: Close enough to make a beer run during a TV timeout Exp:	For me- the problem isn't the bundling vs not bundling. I understand that the $10 I pay for HD doesn't cover the subscription to those channels that Shaw has to pay. What I don't get is why TV stations make Shaw et al pay them to show their channels? Instead of charging Shaw based on how many people have the channel, make the channel free. Then Shaw can setup a tiered system that makes it inexpensive to have every channel. Now that most people have every channel, you will have more people watching any given show, and the stations can charge more for advertizing.