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Old 10-21-2011, 08:08 AM   #1
fredr123
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Default President of Shaw: Consumers prefer bundled TV packages

http://www.theglobeandmail.com/globe...rticle2207573/

Quote:
Canada’s broadcast regulator has been pushing cable and satellite companies for cheaper “skinny basic” TV packages. But executives from Shaw Communications Inc. (SJR.B-T20.700.100.49%) believe they’ve already slimmed down enough, thank you very much.



Shaw president Peter Bissonnette said on a conference call with investors on Thursday that the Calgary-based company is not planning to offer more of its channels on a “pick-and-pay” basis, whereby customers are given more choice in which channels they buy. He said consumers are not asking for it and prefer to buy their TV services in bundled packages.
How can you know what consumer preference is if the only thing that's ever been offered outside of Quebec is bundled TV packages?
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