In many instances, corporate sponsorship has ulterior motives. Many corporations would give back a lot more to their communities if they met all their tax obligations and stopped spending far more in political lobbying for laws/taxation regimes that benefit them far more than their local communities.
And when things still go wrong and they still manage to lose money (after paying their top execs stupid salaries), if the well paid people responsible for failed strategies fell on their swords rather than their employees well down the food chain.
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