Pro-tip: the single most important skill to cultivate if you want to develop your career in PR is your ability to write. Not knowing (or at least not
caring about) the difference between "your" and "you're" is not doing you any favours. Future employers in all professions, but
especially those in the PR field, WILL be searching for you on social media sites like Twitter and judging you accordingly.
For most people, this would be seen as incredibly nit-picky, but this kind of thing really does matter for an upcoming PR professional.