[HotHotHeat]

This is actually a promising move for a TV network that hasn't done anything innovative since deciding to have hosts wear jeans during their highlight show.

A new logo:




PR fluff:

Sportsnet, the first Canadian sports media brand to have five platforms, has created a unified brand across TV, radio, print, digital and mobile that engages audiences on a local, regional, national and global level.

The new look debuts on television on Monday, Oct. 3 on the evening edition of Sportsnet Connected, which opens on a restructured set with a contemporary animation and graphics package, new logo and theme music. At that time, the network will be renamed Sportsnet. On radio, digital and mobile, the new look also debuts October 3, while the brand campaign can be seen in print now with the official launch of the new bi-weekly Sportsnet magazine, which hits newsstands today. (Please see attachment for Sportsnet logo sheet).

"We are investing in our growth and brand integration. Through our extensive consumer insights, we discovered that Canadian sports fans want to feel and demonstrate pride and be engaged through integrated, interactive and expansive access," said Dale Hooper, Senior Vice-President, Sales & Marketing, Rogers Media. "Our cutting-edge campaign brings the powerful Sportsnet brand under one umbrella across all our platforms."

http://www.sportsnet.ca/more/2011/09...net_new_brand/

At least it won't be referred to as ROGER's Sportsnet anymore.