Those Kindle prices are really going to hurt their competitors - I believe the new Sony reader was going to be priced at $149 and the Kobo is $139. It's hard for others to compete with a company that isn't worried about making a profit on their device since they use it to get you to buy their other content instead. The tablet could be good news for other Android tablet makers though (if they can get their price down a bit) if it spurs the development of more Android tablet apps.
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