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Originally Posted by troutman

The Journal of Wine Economics backs up Wiseman's findings. Its 2008 study, "Do More Expensive Wines Taste Better?" reported that:

Individuals who are unaware of the price do not derive more enjoyment from more expensive wine. In a sample of more than 6,000 blind tastings, we find that the correlation between price and overall rating is small and negative, suggesting that individuals on average enjoy more expensive wines slightly less.

I'd like to know how much fancy wine they had before they tasted the cheap wine, I guarantee I couldn't tell either after a couple bottles.

That's actually my strategy at the bar, get some good beer early, then switch to the daily special and roll on home.