08-19-2011, 12:52 PM
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#482
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Unfrozen Caveman Lawyer
Join Date: Oct 2002
Location: Crowsnest Pass
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'Conan' In Trouble? TBS Ramps Up Investment After Flagging Ratings
http://www.huffingtonpost.com/2011/0..._n_930855.html
TBS has staked a great deal on the success of "Conan," in hopes of building a new kind of comedy brand around the program. But viewership of the show has decreased 60% since it debuted nine months ago, after Conan emerged from his debacle with Jay Leno at NBC.
O'Brien trails his major competitors at 11 p.m., who include Stephen Colbert, Jon Stewart, Jimmy Fallon, David Letterman and Jay Leno. He even fell behind Chelsea Handler, a relative newcomer, during some weeks. O'Brien's total viewership fell from 2.4 million in the show's first month on air in 2010 to 958,000 people in July. In comparison, he drew an average of 2.9 million viewers as the host of "The Tonight Show" in the last half of 2009 through early 2010.
TBS recently canceled "Lopez Tonight," its only other late night show, in August.
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