Personally, I think Gus is trying to make Jesse feel like a hero so that he feels invincible.
It's clear that Mike and Gus see Jesse as a major liability and are only keeping him around because they don't want to aggravate Walt, their goose who lays the golden eggs. If Gus can pump up Jesse's ego enough, his bravado and his new reckless attitude might be enough to get himself killed without raising Walt's suspicion that Gus had a hand in it. I also think Walt will see through it though and it will be the catalyst that ignites the war between Gus and Walt that we all know is coming.
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