All they're talking about are theoretical limits under ideal circumstances. Yah, it's shady and misleading, but the irony of the situation is that we've all been conditioned to look out for this kind of language by all the puffery we've seen in the past.
The "Full Details" tab on Rogers' LTE about page says this:
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Up to 75 Mbps refers to maximum theoretical download speed for LTE technology using 2x10MHz spectrum blocks. Typical download speeds of 12-25 Mbps. Up to 150 Mbps refers to maximum theoretical download speeds for LTE technology using 2x20MHz spectrum blocks. Compatible LTE device required. Actual experienced speeds depend on the network spectrum and technical specifications of the device used and may vary based on topography and environmental conditions, network congestion and other factors
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On Telus' site, the fine print says:
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Manufacturer's rated peak download speed. The average expected speed is 4-6Mbps. Compatible device required. Actual speed may vary by device being used, topography and environmental conditions, network congestion, signal strength, and other factors.
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