To me, this boils down to choice. I would rather have choice than no choice, wouldn't you? If Heinz patented ketchup and you had no choice but to eat Heinz ketchup, I don't think you would mind because it's mostly the same.
But if a company patented the hamburger and blocked all competitors with coming out with slightly different hamburgers (but at the core, it's still a burger in a bun) and you only had the choice to eat the same Hamburger with no variations unless you paid an extra $1 or $2 per Burger on terms of royalties (or the burger you were looking forward to was blocked by injunction) just so you could have different toppings, you wouldn't be happy would you?
If Apple had their way, I would only be able to have Apple flavor (industrial design, look, ui, software, etc.) and I don't find their flavor particularly agreeable while I will admit that their concepts and innovations were world changers.
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