Why don't you write out the recipe you tried before, and we can try to troubleshoot it.
I usually brown about a 1kg of lean beef, add in a large diced onion and some garlic and cook until onions are translucent, 2 cans of kidney beans (add the juice as well), 2 large cans of tomatos - use whole tomatos and shred them with a knife or scissors, and throw in celery if you like.
After that, throw in some good chili powder, paprika, cumin, salt and pepper, and whatever hot sauce you like. If you add too much hot sauce or pickled jalapeno juice, you can add some peanut butter to the whole concotion and it tastes pretty good. Let everything simmer for an hour or more until the thickness is what you like.
If you're not sure, try small batches too and then scale it for a larger quantity.
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