Well, at least someone is calling them out.
Quote:
Liverpool managing director Ian Ayre has become the latest figure to question Manchester City's record £400 million sponsorship deal with Etihad Airlines.
As Etihad are an airline based in Abu Dhabi, home of Blues owner Sheikh Mansour, concerns have been aired that the deal has been artificially inflated to help City achieve UEFA's demand to live within their means as part of their financial fair play initiative.
"When I (Ayre) spoke at Soccerex earlier this year, I was on a panel about financial fair play. The guys from UEFA who are managing it said there would be a robust and proper process about related-party transactions.''
Of the stadium name change, he added: "It hasn't happened anywhere in Europe where a football club has renamed its existing stadium and it's had real value.
"It was called the City of Manchester Stadium or Eastlands for the last nine years and now it's going to be called something else - and someone has attached a huge amount of value to that.
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http://soccernet.espn.go.com/news/st...s-deal?cc=5901
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