One thing I'm wondering; have they considered how to accept bills as payment? With the fare being over $5 they will likely see bills. I remember back when fares started approaching $1 many people wanted to just pay with a dollar bill; and there were issues with bills jamming the slots.
The other consideration might be some sort of receipt so that business travelers can expense it. If it comes down to a $50 cab ride they can expense; or an $8 bus ride out of their own pocket, I can tell you what will win out.
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