http://www.wired.com/wiredscience/20...alse-memories/
Ads implant false memories
Quote:
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those who watched the slick commercial were just as likely to have said they tried the popcorn as those who actually did. Furthermore, their ratings of the product were as favorable as those who sampled the salty, buttery treat. Most troubling, perhaps, is that these subjects were extremely confident in these made-up memories. The delusion felt true. They didn’t like the popcorn because they’d seen a good ad. They liked the popcorn because it was delicious.
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(EDIT: and here's the link to the study:
http://papers.ssrn.com/sol3/papers.c...ct_id=1739953#)