Well in all these pyramid schemes, if you have the financial resources to pay for all the materials and build a base like an ex-NHLer might have, and also the ability to get tons of dependants downline from you (again because you are popular as an ex-NHLer), you could make a lot of money.
This might work out for Theo better than that concrete finishing business. All the people under him get screwed though as goes for every pyramid scheme.
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