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Originally Posted by 4X4
Exactly.
Somehow they managed to stay relevant when the movie industry moved from VHS to DVD. And then they started with BluRay... And then WTF? They just stopped thinking after that? With their brand power and the money they presumably USED to have, how come Blockbuster isn't Netflix? Blockbuster should have been the company that pioneered online movie rental and then slowly started closing store locations as leases ran out, or else started selling something else inside their stores.
It's kinda sad. I had a soft spot for Blockbuster because it used to be one of the things to look forward to as a kid. Renting a movie and a game was the shiz. Even into adult years is was fun to go with the woman to Blockbuster and get a couple movies. I guess what I'm saying is that if Blockbuster had become a legitimate competitor in online movie rentals, I'd probably use them because they've already established themselves positively in my brain. Oh well. I've got Netflix now and haven't been to Blockbuster since VOD became easy to use.
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Netflix actually approached Blockbuster when it was just starting up to talk about a partnership of sorts. Blockbuster refused LOL. This is what happens when your management is entrenched in a 20 year old business model and don't realize that they are dinosaurs who will go extinct while others evolve around them. Blockbuster thought very highly of itself and they never had the forsight to understand how the internet would change the business forever.
Blockbuster was constantly chasing companies like Netflix, Zip, Redbox, etc. when it was already too late. When Red Box started making tons of money doing rentals out of vending machines in grocery stores, etc. Blockbuster tried to get into the game but failed miserably. When Blockbuster saw Netflix's success, they started their own online VOD service but it was horrible for both price and selection.
Blockbuster is like the old American car companies that never changed to adapt to the the modern world and was always playing catch-up until bankruptcy. Another way they were like the car companies is that they were fighting with their own franchises. Like how GM had so many brands that essentially competed with each other, Blockbuster Total Access (their online service) was competing with their own franchises who did not want to honor the program.