Quote:
Originally Posted by 4X4
Silly Blockbuster. Why did the captain of that ship not see the iceberg coming? It wasn't night time on the Atlantic, it was the ought decade of the new millennium. Netflix, Video on Demand, downloading, etc. How come nobody in that organization ever foresaw the pending doom? As a fan of business, this baffles me.
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Read up on Blockbuster Total Access. THey tried to compete with online DVD rentals with Netflix back in 2004 - 2006, but it looks like it fell apart when not all franchisees were honoring it. The next CEO put in place in 2007 ditched it and went back to 100% retail. Epic fail.