It's called Central by Onni. On sale June 11 according to website, but likely deals can be done before that.
I'd say yes, more unique than other unique. It's 2 towers about 12 stories with a giant bridge section across the top of them with another 5-6 stories, and a giant park below.
http://ownatcentral.com/
Didn't have a chance to check out the row houses unfortunately