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Originally Posted by transplant99
The single biggest key of the whole topic...not just how many eyeballs are on your product, but who they belong too. The biggest target of most advertisers are 18-39 YO males.
I still can't believe that people are arguing that the deal from NBC isn't a good one.
Best ever? Doesnt matter...could of been better. Its a strange way to look at things IMO.
I have no qualms about agreeing that later in the deal it may be a bargain for NBC, but the early years are likely over-paying from them as well, and think it suggests that overall, its more than a fair deal for both sides. Thats how good business works...two sides coming together to the benefit of each other.
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When you win the first 2 years of the deal, but lose the next 8, it's a bad deal. That's how it's being looked at.
As we know, from hockey cap, paying up front doesn't always work. And the reverse is true here. It has to work both ways. Money and market share is assumed to grow.
And to that point, the Canadian contracts will be up for negotiation and renewal too. Not only will the easy money up here probably exceed that in a year or two, but its a bargain for anyone who wants to sign up south of the border later.
It's a deal. But that's all it is. It's better than nothing. It's hardly a feather in the cap or anything that can be argued upon for success or popularity of franchises like Phoenix.