Quote:
Originally Posted by valo403
According to the NHL, its ratings have risen 84% over the last four years.
"That's not just luck," Maestas said. "And the demographic is attractive — young males. While being on ESPN might mean your sport is covered more on 'SportsCenter,' you also might just get one 'game of the week' or be relegated to times that aren't attractive. I really do believe this is a good deal for hockey. It's a pretty big win.[ http://articles.latimes.com/2011/apr...l-nbc-20110420
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The single biggest key of the whole topic...not just how many eyeballs are on your product, but who they belong too. The biggest target of most advertisers are 18-39 YO males.
I still can't believe that people are arguing that the deal from NBC isn't a good one.
Best ever? Doesnt matter...could of been better. Its a strange way to look at things IMO.
I have no qualms about agreeing that later in the deal it may be a bargain for NBC, but the early years are likely over-paying from them as well, and think it suggests that overall, its more than a fair deal for both sides. Thats how good business works...two sides coming together to the benefit of each other.