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troutman · 05-02-2011, 09:02 AM

Will Winnipeg get left at the altar by NHL?
http://www.theglobeandmail.com/sport...rticle2004848/

One aspect of the process that is opaque, however, is where and how the games of the reborn Winnipeg Jets (or Falcons or Polar Bears) will be telecast in Canada.

How lucrative is the Winnipeg/Manitoba TV market to NHL rights? Like everything else about Winnipeg in the NHL, it’s marginal.

Currently, the potential Jets/Falcons/Polar Bears market in Manitoba and Saskatchewan represent just 11 per cent of the CBC's national TV viewing audience – and they’re almost all watching hockey already. So, if you’re a national advertiser, adding Winnipeg only moves eyeballs from one team to another.

A key decision may be who gets Saskatchewan as a territory. Currently, Edmonton and Calgary have divided the market, but how much will the NHL give to a potential Winnipeg franchise?

05-02-2011, 09:02 AM	#1877
troutman Unfrozen Caveman Lawyer Join Date: Oct 2002 Location: Crowsnest Pass Exp:	Will Winnipeg get left at the altar by NHL? http://www.theglobeandmail.com/sport...rticle2004848/ One aspect of the process that is opaque, however, is where and how the games of the reborn Winnipeg Jets (or Falcons or Polar Bears) will be telecast in Canada. How lucrative is the Winnipeg/Manitoba TV market to NHL rights? Like everything else about Winnipeg in the NHL, it’s marginal. Currently, the potential Jets/Falcons/Polar Bears market in Manitoba and Saskatchewan represent just 11 per cent of the CBC's national TV viewing audience – and they’re almost all watching hockey already. So, if you’re a national advertiser, adding Winnipeg only moves eyeballs from one team to another. A key decision may be who gets Saskatchewan as a territory. Currently, Edmonton and Calgary have divided the market, but how much will the NHL give to a potential Winnipeg franchise?