What' very valid in Cowperson's argument is that the untapped potential in south US markets is HUGE. It takes longterm planning and commitment. I think Troutman's list supports Cowperson's arguement - those canadian markts are 100% mature - upside is almost nothing.
But see what SJ has done while only tapping into 20% of it's potential (number pulled outta my butt) and what Phoenix has done with only 10% of it's potential.
Keep in mind - every game played in these area creates new fans. Over the very long term, it's a no brainer.
CowP is suggesting that Peg's full 100% potential is probably just enough to make it work - until things go sour (again)
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