Don't forget about this site... it has great information and needs support.
http://openmedia.ca/blog/angels-telus-dont-be-evil
It costs these companies $.02 per GB according to one study (source same site). So charge me for my usage go for it, but do it with a 30% markup, not a 100,000%+ markup. No company makes that profit in a competitive market, that's gouging and hardly representative of a free market. It's collaboration pure and simple.