[Ironhorse]

Originally Posted by photon

Or turn data into a utility.

Look at how Shaw/Rogers/Telus/Bell market their television services, with tiers and groups of services structured to push you into buying more addons to get the channels you want. I'm sure they'd love to do that with the Internet too. Unlimited bandwidth for these 10 sites, $5 more to add unlimited bandwidth for this other group of sites, etc. Mobile carriers do the same thing, any service type product is going to try and increase profits by shuffling their existing products into forms that get people to pay more.