There are a lot of hockey fans in Phoenix, unfortunately for the Coyotes, most of those are fans of other NHL teams. There are probably more Detroit fans in Phoenix than Coyotes fans. I was at the last Flames game, and there were more Flames jerseys in the stands than there were Coyotes jerseys. That's the thing - those fans will come out and support their team when they are in town. The rest of the time, they don't really notice the Coyotes.
My neighbours in Phoenix all like the Coyotes, but, as mentioned above, there are too many other sports in town, and the economy isn't great, so they don't go to Coyotes games.
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