What Phoenix needs ultimately is a team that actually wins and make the playoffs consistently enough (and get into the second round while there at it). No one is gonna love a loser, and that's what the Coyotes have been and why they're in this situation currently. No amount of grassroot development is gonna be effective if the NHL club doesn't give the market a reason to buy tickets. Who wants to watch them lose, even if you have an interest in hockey already developed?
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